Médiatis, Official Partner

Médiatis is happy to have helped Yves Parlier bring his particularly innovative project of hydraplaneur to a successful conclusion. This partnership has given Médiatis the opportunity to illustrate in a spectacular way the company's vocation: help projects come true thanks to appropriate financing.

In order to complete its communication plan, Médiatis, new brand name in a very competitive world, had been giving for several years some serious consideration to sports sponsoring. Aware that sports have become an extremely valued communication territory, and that only relevant partnerships do emerge, Médiatis was watching the sailing scene with great attention.

Indeed throughout the years sailing has managed to develop its audience, mostly thanks to transoceanic races. As it used to be solely appreciated by initiates, it now attracts large audiences. There remained to identify an ambitious project whose echo would cross borders that would be managed by a recognized sailor. This process naturally drew Médiatis towards Yves Parlier and his avant-garde project: the hydraplaneur. Just as Médiatis helps its clients to finance their projects and sees to accompany them on the long run, Médiatis chose to be a partner in this great technological and human adventure. Médiatis is committed to this project from 2003 to 2006.

A relationship of trust

Beyond Yves Parlier's professionalism, it is the simplicity he has kept in spite of all his successes that seduced Médiatis. Close to people he shows attention towards his team, his partners and his audience. This is an essential value for Médiatis who claims it at the heart of the relationship with its clients. As a great competitor with a record that speaks for itself, Yves Parlier remains in permanent search of new challenges. The simple fact that such an innovative project actually materializes is a success in itself and Médiatis is delighted to contribute to this projection at his sides.

Come hell or high water

A prototype's development is not an easy hing and sailing will always be a risky discipline, especially when alone. 2005 has been an eventful year, however enthusiasm remains intact. As planned, Médiatis will be at Yves Parlier's side in 2006 in a programme of adapted records whose priorities will be the skipper's security. In this context, Médiatis team hopes that the boat's potential, already foreseen in 2004 and 2005, will reveal itself in 2006 with one or several great records.

MEDIATIS IN SHORT Subsidiary of LaSer Group (Lafayette Services) created in 1998, Médiatis is a market leader in direct consumer credit Headquarters in Paris Customer service in Mérignac (close to Bordeaux), in the Aquitaine region Brand name established throughout Europe: Belgium, Portugal, Spain www.mediatis.fr

Press contacts:

Press relations for sailing: Agence Derby
David Rouvière phone: +33 (0)1 46 29 39 79 / +33 (0)6 82 12 03 03

Corporate communication:
Martine Moran phone: +33 (0)1 44 54 68 38 / +33 (0)6 07 24 05 35

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